Our strategy
Our work is guided by our strategy. It sets out what should be better if you’re living with MS in the UK, and how we’re going to get there.
The next MS story
Our 2025-2029 organisational strategy
Together with the MS community, it’s time to write a new chapter in the MS story.
Our last strategy, Every MS Story, championed the voices and experiences of people living with MS. It showed us what life with MS really looks like in all its diversity and complexity.
And now, our ambition is growing. Our vision is evolving. And our strategy is clearer and bolder.
This is no longer only about improving lives. It’s about driving meaningful, lasting change. Our goal is to end the effects of MS, and ultimately, to help bring about a future free from MS.
We want the next MS story to be shaped not by the condition, but by breakthroughs, increased awareness and empowered communities. A future where people living with MS have choice, power, and freedom.
And one day, a world where no one needs to write a new MS story again.
Our vision
Our vision is a world free from MS.
That means fewer people developing MS. And everyone with MS having the effective treatments and support they need to live well.
Our three strategy pillars
Help write the next MS story
Here are ways you can get involved to help us achieve our strategy goals.
Donate, fundraise or leave a gift in your will. You’ll be funding life changing services and research.
There are lots of ways to get involved in our research, from taking part in a clinical trial to joining our Research Network.
- Lend us your skills and interests to make a difference to the lives of people with MS.
Volunteer with our amazing team
- Speak up and create change on issues that matter to people living with MS.
- Could you help put this strategy into action? We want your talents to help us be the best we can.
Turning strategy into reality
Everything we do is based on the needs of people living with MS. Our BEAT values shape how we do it.
Bold
We’re not afraid to show the realities of life with MS, the highs and the lows. We campaign for what is right and fair. We advocate for everyone affected by MS.
Expert
Our community are experts: people with MS, scientists, researchers, carers, health professionals and policy makers. We listen, we ask questions, and we learn, so we can deliver what’s right.
Ambitious
We have a compelling and clear vision of what we’re going to achieve and how we can get there. We won’t stop until we have a world free from MS.
Together
We support each other so no one has to face MS alone. We work as a community, because together our voices are louder.
Our commitment to equity, equality, diversity and inclusion
We value and celebrate diversity in the MS community, regardless of background, identity or circumstance. We believe everyone affected by MS deserves to be seen, heard and supported in a way that is meaningful to them. And everyone should have the chance to get involved and make a difference.
Our commitment to equity, equality, diversity and inclusion (EEDI) is to create a world where no one faces MS alone, no matter who they are.
Read about our commitment to equity, equality, diversity and inclusion
Learn more about equity, equality, diversity and inclusion in our strategy
Our constitution, operating policies and annual reports
Find out how we operate and what progress we've made over the last decade.
