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Event Calendar

July

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Memory & Thinking

1 July 2008, Peterborough, Marriott Hotel

 

July

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Abseil and Zip Slide

From: 12 July 2008
Until: 13 July 2008
Location: Newport Transporter Bridge

 

University of Birmingham - Three Peaks Challenge

From: 12 July 2008
Until: 13 July 2008
Location: Three Peaks

 

July

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Abseil and Zip Slide

From: 12 July 2008
Until: 13 July 2008
Location: Newport Transporter Bridge

 

University of Birmingham - Three Peaks Challenge

From: 12 July 2008
Until: 13 July 2008
Location: Three Peaks

 

Wheel & Walk

13 July 2008, Windsor Great Park

 

July

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Awareness Talk: Shrinking the monster

16 July 2008, King’s Fund, 11-13 Cavendish Square, London W1G 0AN

6.30pm - 8.30pm

 

July

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Icelandic Lava Trek 23rd July

From: 23 July 2008
Until: 27 July 2008
Location: Iceland

 

July

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Icelandic Lava Trek 23rd July

From: 23 July 2008
Until: 27 July 2008
Location: Iceland

 

July

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Icelandic Lava Trek 23rd July

From: 23 July 2008
Until: 27 July 2008
Location: Iceland

 

July

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Icelandic Lava Trek 23rd July

From: 23 July 2008
Until: 27 July 2008
Location: Iceland

 

July

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Icelandic Lava Trek 23rd July

From: 23 July 2008
Until: 27 July 2008
Location: Iceland

 

August

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Mazda London Triathlon 2008

From: 9 August 2008
Until: 10 August 2008
Location: ExCel Centre, London Docklands

 

August

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Charity Cricket Match

10 August 2008, Sidley Cricket Club

 

Mazda London Triathlon 2008

From: 9 August 2008
Until: 10 August 2008
Location: ExCel Centre, London Docklands

 

September

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Raydon Gala Charity Ball

5 September 2008, Heckfield Place Hotel, near Basingstoke

 

September

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Cloverleaf Historic Car Rally

6 September 2008, Heydon Grange Golf and Country Club, SG8 7NS

 

September

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adidas Women's 5K Challenge

7 September 2008, Hyde Park, Liverpool and Birmingham

 

September

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London to Paris Cycle Ride

From: 10 September 2008
Until: 14 September 2008
Location: London and Paris

 

September

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London to Paris Cycle Ride

From: 10 September 2008
Until: 14 September 2008
Location: London and Paris

 

September

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Guiness world record attempt at longest tennis doubles match!

From: 12 September 2008
Until: 14 September 2008
Location: LA Fitness Health Club, Maidstone, Kent.

 

London to Paris Cycle Ride

From: 10 September 2008
Until: 14 September 2008
Location: London and Paris

 

September

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Guiness world record attempt at longest tennis doubles match!

From: 12 September 2008
Until: 14 September 2008
Location: LA Fitness Health Club, Maidstone, Kent.

 

London to Paris Cycle Ride

From: 10 September 2008
Until: 14 September 2008
Location: London and Paris

 

MS Society AGM 2008

From: 13 September 2008
Until: 14 September 2008
Location: Sofitel Hotel, Heathrow, London

 

September

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Guiness world record attempt at longest tennis doubles match!

From: 12 September 2008
Until: 14 September 2008
Location: LA Fitness Health Club, Maidstone, Kent.

 

London to Paris Cycle Ride

From: 10 September 2008
Until: 14 September 2008
Location: London and Paris

 

MS Society AGM 2008

From: 13 September 2008
Until: 14 September 2008
Location: Sofitel Hotel, Heathrow, London

 

September

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Berlin Marathon

28 September 2008, Berlin

 

October

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"Run to the Beat" Half Marathon

5 October 2008, Greenwich, London

 

BUPA Great North Run

5 October 2008, UK - Newcastle

 

October

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Tiptree 10 Mile Road Race

12 October 2008, Tiptree

 

Royal Parks Half Marathon

12 October 2008, Central London

 

Chicago Marathon

12 October 2008, Chicago

 

October

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ING Amsterdam Marathons

19 October 2008, Amsterdam

 

October

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BUPA Great South Run

26 October 2008, Portsmouth

 

November

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ING New York Marathon

2 November 2008, New York, USA

 

November

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Pukka Chukka's World Elephant Polo Attempt

From: 30 November 2008
Until: 6 December 2008
Location: Nepal

 

December

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Pukka Chukka's World Elephant Polo Attempt

From: 30 November 2008
Until: 6 December 2008
Location: Nepal

 

December

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Pukka Chukka's World Elephant Polo Attempt

From: 30 November 2008
Until: 6 December 2008
Location: Nepal

 

December

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Pukka Chukka's World Elephant Polo Attempt

From: 30 November 2008
Until: 6 December 2008
Location: Nepal

 

December

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Pukka Chukka's World Elephant Polo Attempt

From: 30 November 2008
Until: 6 December 2008
Location: Nepal

 

December

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Pukka Chukka's World Elephant Polo Attempt

From: 30 November 2008
Until: 6 December 2008
Location: Nepal

 

December

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Pukka Chukka's World Elephant Polo Attempt

From: 30 November 2008
Until: 6 December 2008
Location: Nepal

 

May

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High Atlas summit trek

From: 20 May 2009
Until: 25 May 2009
Location: Morocco

 

May

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High Atlas summit trek

From: 20 May 2009
Until: 25 May 2009
Location: Morocco

 

May

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High Atlas summit trek

From: 20 May 2009
Until: 25 May 2009
Location: Morocco

 

May

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High Atlas summit trek

From: 20 May 2009
Until: 25 May 2009
Location: Morocco

 

May

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High Atlas summit trek

From: 20 May 2009
Until: 25 May 2009
Location: Morocco

 

May

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High Atlas summit trek

From: 20 May 2009
Until: 25 May 2009
Location: Morocco

 

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One of the MS Society's new adverts
One of the MS Society's new adverts
One of the MS Society's new adverts
One of the MS Society's new adverts
 Go to news listing

MS Society 'puts pieces together' with new advertising campaign

24 Sep 2007

The MS Society has launched a major advertising campaign to raise awareness of MS – a devastating and incurable neurological condition most commonly diagnosed in your 20s and 30s. More than 200 people with MS helped put the campaign together through the MS Society’s web forums and in research meetings.

The 'Putting the pieces together' campaign uses people with MS as models and as a source of quotes to illustrate the shattering impact of MS on relationships, work and social life, and to raise awareness of the help and support the MS Society can offer.You can see the four adverts here.



The campaign also seeks to tackle ignorance about MS, with research showing that the general public believe it is an 'old person's condition', that it means you will end up in a wheelchair (less than a quarter of people with MS will use one at some point), and that it is a terminal illness (life expectancy with MS is near normal).

MS Society chief executive Simon Gillespie said: "People with MS are more likely to see their relationships fail, to lose their jobs, or to find themselves isolated as their symptoms push friends away.

"But with the right information and support, you can do more than ever to try to manage the impact of MS. That's what the MS Society is here for."

There are more than 85,000 people with MS in the UK and it affects two to three times as many women as men. Fifty people are diagnosed every week, most in their 20s and 30s, and there is no cure and few effective treatments. Its symptoms include grinding fatigue, severe nerve pain, depression, loss of movement and vision and more.

The 'MS models' featured are:

  • In the 'couple' ad, Faye Roe, 22, from Gloucester, mother of twin boys. She is pictured with her husband, Matthew. Read Faye's story

  • In the 'work' advert is Dan Inwood, 43, from Ashford, who works as a baker at an ASDA store in Kent. 
    Read Dan's story

  • In the 'shoes' ad, and second right on the 'legs' ad, is Krystyna Howard, 24, from Torquay. She is an independent living support worker for people with mental illness and people with learning disabilities. She is planning to go to university next year. Read Krystyna's story

  • The 'legs' models also include Kristie Johnson (left, blue shoes) 35, from Uxbridge, and the mother of two young children. Read Kristie's story 

  • Hilary Freeman (second left, red shoes) is another of our 'legs' models. Hilary is 36 and is an author and journalist. Read Hilary's story

  • The final set of legs are Janet Smith (right, purple shoes), 43, from Datchet, who works for the British Olympic Association, where she runs the athletes' medical scheme. She is a hammer thrower with a UK ranking of 50. Kristie and Janet are members of the Maidenhead MS Society branch’s 18 to 40s group. Read Janet's story

Simon added: "We believed it was vital to use words and images that reflected the real experiences of people with MS. There's no point using models and artificial language when you are dealing with such a devastating condition. People who live with MS know what the real story is, which is why our campaign strives to tell that story."

The campaign will run on billboards, on the web, in magazines and in the national and regional press from 24 September, and all images are on the Society’s website www.mssociety.org.uk. The Society is anticipating more than £1.2million worth of coverage, more than double its investment.

For more information, including images and interview requests with any of the models, contact Matthew Trainer at the MS Society on 07921 504761, or the MS Society out of hours press office on 07909 851401.

Design consultancy Spencer du Bois created the 'Putting the pieces together' campaign – contact Diana Gayle on 020 7843 0030.

Total Media Charities & Campaigning Organisations, currently the UK’s only not for profit media planning and buying agency skilled in both emergency and non-emergency campaigns, provided media buying (see www.totalmedia.co.uk for more information).


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