The 'Putting the pieces together' campaign uses people with MS as models and as a source of quotes to illustrate the shattering impact of MS on relationships, work and social life, and to raise awareness of the help and support the MS Society can offer.You can see the four adverts here.

• View the four adverts here.
  

The campaign also seeks to tackle ignorance about MS, with research showing that the general public believe it is an 'old person's condition', that it means you will end up in a wheelchair (less than a quarter of people with MS will use one at some point), and that it is a terminal illness (life expectancy with MS is near normal).

MS Society chief executive Simon Gillespie said: "People with MS are more likely to see their relationships fail, to lose their jobs, or to find themselves isolated as their symptoms push friends away.

"But with the right information and support, you can do more than ever to try to manage the impact of MS. That's what the MS Society is here for."

There are more than 85,000 people with MS in the UK and it affects two to three times as many women as men. Fifty people are diagnosed every week, most in their 20s and 30s, and there is no cure and few effective treatments. Its symptoms include grinding fatigue, severe nerve pain, depression, loss of movement and vision and more.

The 'MS models' featured are:

• In the 'couple' ad, Faye Roe, 22, from Gloucester, mother of twin boys. She is pictured with her husband, Matthew. Read Faye's story
  
  
• In the 'work' advert is Dan Inwood, 43, from Ashford, who works as a baker at an ASDA store in Kent. 
  Read Dan's story
  
  
• In the 'shoes' ad, and second right on the 'legs' ad, is Krystyna Howard, 24, from Torquay. She is an independent living support worker for people with mental illness and people with learning disabilities. She is planning to go to university next year. Read Krystyna's story
  
  
• The 'legs' models also include Kristie Johnson (left, blue shoes) 35, from Uxbridge, and the mother of two young children. Read Kristie's story 
  
  
• Hilary Freeman (second left, red shoes) is another of our 'legs' models. Hilary is 36 and is an author and journalist. Read Hilary's story
  
  
• The final set of legs are Janet Smith (right, purple shoes), 43, from Datchet, who works for the British Olympic Association, where she runs the athletes' medical scheme. She is a hammer thrower with a UK ranking of 50. Kristie and Janet are members of the Maidenhead MS Society branch’s 18 to 40s group. Read Janet's story

Simon added: "We believed it was vital to use words and images that reflected the real experiences of people with MS. There's no point using models and artificial language when you are dealing with such a devastating condition. People who live with MS know what the real story is, which is why our campaign strives to tell that story."

The campaign will run on billboards, on the web, in magazines and in the national and regional press from 24 September, and all images are on the Society’s website www.mssociety.org.uk. The Society is anticipating more than £1.2million worth of coverage, more than double its investment.

For more information, including images and interview requests with any of the models, contact Matthew Trainer at the MS Society on 07921 504761, or the MS Society out of hours press office on 07909 851401.

Design consultancy Spencer du Bois created the 'Putting the pieces together' campaign – contact Diana Gayle on 020 7843 0030.

Total Media Charities & Campaigning Organisations, currently the UK’s only not for profit media planning and buying agency skilled in both emergency and non-emergency campaigns, provided media buying (see www.totalmedia.co.uk for more information).