Advertising campaigns from the MS Society
Advertising campaign 2009
In April 2009 the MS Society launched the next wave of the hugely successful advertising campaign 'Putting the Pieces Together'.
The campaign challenged some of the misconceptions people have about the condition. The adverts appeared on buses in London, Manchester, Birmingham and Belfast; on the Glasgow underground; in national and regional press; and in magazines during MS Week (27 April to 3 May).
There were six different adverts, based on the main misconceptions about MS that emerged from the online message board discussions. People mistakenly thought that only older people get MS, that MS is fatal, that it always puts you in a wheelchair, that children can’t get MS, and that all MS symptoms are visible. These six myths formed the basis of the adverts. All the models used in the adverts are real people affected by MS, many of whom were recruited through the MS Society website.
Read about the lives of the models below and see the adverts.
The campaign challenged some of the misconceptions people have about the condition. The adverts appeared on buses in London, Manchester, Birmingham and Belfast; on the Glasgow underground; in national and regional press; and in magazines during MS Week (27 April to 3 May).
There were six different adverts, based on the main misconceptions about MS that emerged from the online message board discussions. People mistakenly thought that only older people get MS, that MS is fatal, that it always puts you in a wheelchair, that children can’t get MS, and that all MS symptoms are visible. These six myths formed the basis of the adverts. All the models used in the adverts are real people affected by MS, many of whom were recruited through the MS Society website.
Read about the lives of the models below and see the adverts.
Sue's story
It was when Sue was hurriedly planting bulbs in her garden on a Sunday afternoon that she experienced her first symptoms of MS. Sue-advert.pdf (1664 kb)![[pdf]](http://www.mssociety.org.uk/display_images/document_icons/pdf.gif){kind=icon}
Danny's story
Danny was in his 20’s and at the top of his game playing professional football for Manchester United when he first starting experiencing symptoms that would eventually lead to a diagnosis of MS. Danny-advert.pdf (2013 kb)Lucy's story
Waking up after her 25th birthday celebrations Lucy found she had pins and needles down the left side of her body. She’d been experiencing strange, unexplained symptoms for a number of years but thought nothing of them. Lucy-advert.pdf (2042 kb)Grace's story
When Grace Rodgers couldn’t feel the clothes on her body she decided something was wrong and she needed to visit her doctor. Grace-advert.pdf (2114 kb)Stuart and Lucy's story
Stuart Wood, age 40, was diagnosed with MS in 1996; his daughter Lucy, age 5, was diagnosed in August 2008. Lucy and Stuart-advert.pdf (1663 kb)Ian's story
Ian had been experiencing a variety of unexplained symptoms for years, but when he started experiencing blurred vision in his left eye he decided a trip to the doctors was necessary. Ian-advert.pdf (1569 kb)
